I would definitely 100% consider myself to be a marketer. This isn’t just because I enjoy coming up with campaign ideas, thinking about building an outstanding customer experience or even because that’s what my diploma says. Being a marketer means that I can build and foster meaningful relationships, cultivate loyalty and drive positive word of mouth. Also being a marketer means that I get to carry on with a particular vocabulary rich in acronyms and creative lingo that finance and operations folks just wouldn’t get. And if you hang around me enough you will also uncover my “marketing word.”
A marketing word would be any positive word that is used when writing emails, giving a presentation or even just in every day meetings. If you are a marketer, you have a word. You find that no other term would do justice for what your marketing word does to a situation. I have found that it infuses a situation with enthusiasm and positivity often time resulting in immediate buy in from peers and co-workers. So what is my word, you may be asking? If you know me, this will come at no surprise but my marketing word is,
Terrific.
Things are “just terrific.”
That slide, wow that’s terrific.
I think it would be really terrific if…
I hope you are having a terrific day.
And isn’t that a terrific idea.
It was so terrific to see you today
The terrific thing about marketing words is that it could be any word you want. I know people whose words include, but not limited to: cool, good, great, awesome and even neat-o.
The concept of having a signature word becomes essential to your work style, personal brand and overall energy when working with others. You might be reading this with a cynical eye and be thinking to yourself that owning a trivial positive affirmation couldn’t possibly effect the way I work. Well I challenge you to search your vocabulary to find your word. Once you find it, use it and I think that you would be surprised at the positive feed back you receive.
A few things to keep in mind when isolating your word:
Keep it Simple
A word too complex will confuse others and you will spend more time explaining your vocabulary then just saying your word.
Keep it Natural
If you wouldn’t say it to your grandma or your CEO then it probably isn’t a good word. Choose a word to use that rolls of your tongue easily and does not draw too much attention.
Keep it Top of Mind
Consciously find ways to incorporate your word into your activities. It you are making an effort to work in a positive affirmation into your presentation or emails; the effort will be noticed immediately and will be received favorably.
